BOTTLE ALLEY
ZEROH presents BAAM
BOTTLE ALLEY ART MARKET
BOTTLE ALLEY ART MARKET returned for a second time this past August after the huge success of the 2023 inaugural event. The 2024 edition of BAAM took place over two days.
Artists of all ages/ abilities/ experiences and disciplines were invited to apply with 110 showing, sharing and selling work to over 13k visitors, there to experience 500m of art and inspiration.
The market also featured a bar run by Three Legs Brewery and performance space, The Last Bastion, which featured DJ’s and local bands. Click below for further details.
BOTTLE ALLEY IS A 480M LONG UNDER PROMENADE WALKWAY BRIDGING THE ENGLISH COASTAL TOWNS OF HASTINGS AND ST.LEONARDS ON SEA, IN EAST SUSSEX. CONSTRUCTED BETWEEN NOVEMBER 1933 AND MAY 1934 BY ‘CONCRETE KING’ SIDNEY LITTLE THE ALLEY HAS 113 COLUMNS WHICH OPEN OUT TO THE SEA AND CONCRETE PANELS EMBEDDED WITH TENS OF THOUSANDS OF PIECES OF GLASS, GIVING THE SPACE ITS NAME, ON ITS NORTH SIDE.
THE ALLEY HAS BEEN USED AS A SET FOR SHOWS INCLUDING CHANNEL 4 SERIES ‘CLOSE TO ME’ STARRING CHRISTOPHER ECCLESTION, THE FILMS ‘IS ANYBODY THERE?’ STARRING MICHAEL CAINE, ‘ROADKILL’ STARRING HUGH LAURIE, NEIL JORDAN’S ‘BYZANTIUM’ AND THE NETFLIX/ BBC DRAMA ‘GIRL/ HAJI’.
As artists ZEROH have had an 8 year creative relationship with Bottle Alley through various interventions designed to make the space a desirable destination using its unique attributes to create atmosphere and a welcoming environment for all. After 2 years of negotiations with Hastings Borough Council ZEROH have been given permission and support to hold further interventions and events as Artists in Residence in Bottle Alley, initially, through to Summer 2025.
Initial plans for the first year include the reinstatement of the artwork ‘Wavelength’, the first Bottle Alley Art Market (BAAM) and more music to light shows in coming winter months. All aspects of the work ZEROH do in Bottle Alley over the next 2 years will involve the communities of Hastings and St.Leonards.
Bottle Alley has become an iconic feature of Hastings, representing its history and resilience.
It stands as a testament to the town’s ability to preserve and revitalize its cultural heritage
for future generations to enjoy.
To view further work by ZEROH visit zeroh.net and zerohstudio.com
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